Now I normally don't plan to write every week day, however, I had a thought over the weekend that I couldn't just let sit in my head until I got around to writing it down.
Band Marketing
You may want to take a tip from bands, be it rock, marching, or bluegrass. How does a band become famous? It doesn't happen by staying in their mother's garage playing for the local high school kids. There's a lot of hard work. There are many ways, currently, that bands that are up and coming become "it" bands.
First, they get out there and take as many gigs as they can. My guitar teacher at Guitar Works in Richmond would tell me how one day they would perform at a little hole in the wall bar with only a handful of people, then the next night they would be at a venue where there would be several hundred people. I also recall him being particularly tired at a lesson because his band had been in the studio recording 13 hours a day for three straight days so they could produce demo tapes. Some bands even do gigs pro bono just to get their name out there. I mean, look at all of the bands that are on Myspace.
I think that all businesses, particularly small businesses, can take a note (no pun intended) from how bands get their name out there. They may have a great product, but they do what they need to do in order to get more listeners. Maybe providing a sample of your work to local vendors or being involved in a local craft fair or working meticulously to create the perfect cream puff recipe for three straight weekends in a row is what you need to do to do in order to get your name heard. No one ever said owning a business was easy, a good portion fail within the first couple of years.
You can either work to promote yourself today or continue to hang out in your mom's garage, hoping that one day you'll be discovered.
Happy Marketing!
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